Images: LinkedIn,The Future Index
As small to medium sized businesses nationwide are constantly looking for ways to spotlight themselves and draw individual attention within their respective markets, they find themselves stumbling into the future: the realm of live-streaming video applications. Live-streaming video apps are a revolutionary, profound way to interact with a collection of subscribers or potential clientele in real time.
In early 2015, Apple, Inc. launched Meerkat, an application which allowed users to live stream what was happening around them while simultaneously sharing the link for other people to watch. In immediate response, Twitter acquired Niche and Periscope;Periscope,a startup company with similar functionalities to Meerkat,for $124.8 million. In fact, International Business Times reported that the Securities and Exchange Commission filing “…was broken down to $57.7 million in company stock and $28.9 million in cash. Twitter also agreed to pay out as much as $38.2 million to employees of the acquired companies if they stayed.” Twitter cut off Meerkat’s access to its social graph in favor of its own service, Periscope, which made it harder for Meerkat users to find people to follow within the app.