Live-streaming Video Apps and your Business

Merrick Lawrenceon on November 11, 2016

Images:  LinkedIn,The Future Index


As small to medium sized businesses nationwide are constantly looking for ways to spotlight themselves and draw individual attention within their respective markets, they find themselves stumbling into the future: the realm of live-streaming video applications. Live-streaming video apps are a revolutionary, profound way to interact with a collection of subscribers or potential clientele in real time.

In early 2015, Apple, Inc. launched Meerkat, an application which allowed users to live stream what was happening around them while simultaneously sharing the link for other people to watch. In immediate response, Twitter acquired Niche and Periscope;Periscope,a startup company with similar functionalities to Meerkat,for $124.8 million. In fact, International Business Times reported that the Securities and Exchange Commission filing “…was broken down to $57.7 million in company stock and $28.9 million in cash. Twitter also agreed to pay out as much as $38.2 million to employees of the acquired companies if they stayed.” Twitter cut off Meerkat’s access to its social graph in favor of its own service, Periscope, which made it harder for Meerkat users to find people to follow within the app.

When a user opens thePeriscope app, live broadcasts happening in real-time or recently recorded broadcasts may be viewed, publicly or privately. In 2016, Facebook Live and Youtube Mobile Live Stream became impactful pieces on the tech chessboard. Facebook Live allows an entity’sfollowers to receive notifications whenever that entity goes live so that they know to tune into the broadcast at the right time. Presenters can filter or draw on their live video if desired while fielding questions and experiencing reactions from their viewers.

Youtube Mobile Live Stream gives the presenter the freedom to preview their content before going live, maintain backup redundancy streams, and start/stop the stream when desired.

When contemplating live-streaming services, one must consider the factors embedded into the fabric of success when integrating an existing company with this relatively new form of technological communication. Key takeaways upon implementation must include customer education, building anticipation, creating an audience, broadcasting for adequate amounts of time, strong connectivity, and being responsive.

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